Energaia - an app for the mothers

Brand Values - Motivating, Confident, Powerful

Energaia is an app that inspires mothers, who are wanting to focus more on their health and wellbeing, to get back into exercising and focusing on themselves with the support from other mothers.

I started the design process off with choosing the Worldmark - combining energy and Gaia (the Greek mother Goddess) Adding these together made sense since Energaia is for mothers of all stages of life. I chose 4 neutral colours that were bold enough to attract some attention and started working on the logo and chose a font for the word mark.

The final outcome was an app for mothers which offers online workouts and training sessions that differ depending on your personalised fitness goals. You can choose live workouts or use the pre recorded videos if you have limited time, and of course to keep the momentum going there is Energaia merch.

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App

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