Mindflow was a group project between me and two of my peers. Mindflow is a mental health app that provides accessible resources and support for students' well-being journeys but also aims to guide individuals away from that bad mental health.

We were tasked with designing a campaign that not only raises awareness of mental health but also offers a solution to improve accessibility for university students.

We chose a bold colour palette taking a bright and bubbly approach to quite a dark subject. With our visual direction we wanted something that didn't make you feel like you were in a doctor’s waiting room, we wanted it light and a little bit fun. The illustrations - we needed them to be fun yet somewhat comforting. 

Our final outcome was Mindflow, a campaign centred around our “Buds”. Mindflow not only provides accessible resources and support for students' well-being journeys but also aims to guide individuals away from that rocky edge altogether.