
Selene - Women, know your body, know your cycle.
Everyone deserves a nutritional diet that includes the right balance of macronutrients and micronutrients, especially women, whose bodies go through a continuous menstrual cycle. Unfortunately, this is rarely taught in primary school, high school, university, or even workplaces. I’ve gone my whole life without understanding the specific nutrients my body needs to stay healthy, and as a result, I’ve experienced severe period pain. I was often told that this was just a normal part of being a woman, but I knew that couldn’t be true. Throughout this project, I’ve gathered evidence to show that severe menstrual pain is not normal and that was with the help of Selene.
Selene is an innovative app designed to support women's nutrition throughout their menstrual cycle. It provides recommendations on what to eat during each phase, helping women understand their unique nutritional needs. The app features information and insights on what foods to eat to get the correct nutrition, and easy-to-follow recipes that guide users through meal preparation, making healthy eating simple and enjoyable. Selene also offers the convenience of meal kit recipes that users can select each week, these ingredients will be delivered right to their doorstep ready to be cooked by the user. This ensures that users not only receive the right nutrition for their cycles but also enjoy the ease of cooking with pre planned recipes ingredients.
This app is aimed at women aged 20 to 25 who may not know which nutrients their bodies need during their menstrual cycle. Many of these young women feel fatigued and uncomfortable each month but aren’t sure how to improve their situation. For Selene to help these women the methodology of design thinking was used. This process gave insight and understanding of the target audiences needs and wants
In summary, Selene provides a simple and effective way for women to access the nutrients they need throughout their menstrual cycle. The app empowers users with personalised meal suggestions and recipes, helping them feel their best throughout their cycle.
Brand values - Relatable, Genuine, Quirky
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